"We conducted research [internally] that found that there was an increased time spent in evaluating potential profiles that were in monochrome," says Meredith Davis, head of communications for The League."We found that not only did users spend more time evaluating each profile, but that [users] were nice and gave people more of a shot when shown the monochrome profiles." Davis didn't provide information on how many profiles were tested or why black-and-white photos, specifically, led to greater engagement, but she says the research showed that interaction with profiles went up "across the board, regardless of the profile user's hair color, skin tone, body shape, etc." But it's hard to tell at this point how effective these measures really are across the board.
"We know that women in particular are really frustrated at how dating apps are set up to be incredibly focused on appearance.But at 34, she found herself newly divorced and facing a dating scene that she felt focused more on her looks than the one she'd remembered."I feel like the entire culture has changed so much," she says. Everyone is just judging based on appearance."That said, the idea that apps are to blame for people's obsession with their prospective partners' looks isn't completely fair.Dating apps don't exist in a vacuum — they're essentially just digital platforms where society's existing views on bodies play out.